Why "FitPaws"?
It started as a nickname in our local powerlifting gym in Austin. "Check out his paws," they'd say about anyone with a strong grip. We adopted the name to represent the most critical points of contact in fitness: your hands and feet.
We saw a gap in the market for high-quality, specialized accessories that focus purely on stability and traction. Most brands treat gloves and socks as an afterthought. For us, they are the main event.
We are obsessed with friction, materials, and biomechanics. If it slips, we don't sell it.